Swire Resources Limited


Swire Resources, a wholly owned subsidiary under the Trading & Industrial Division of Swire Pacific Limited, is a leading brand management, retail and distribution company in Greater China.

Founded in 1990, we have evolved dynamically to meet changing consumer preferences and market trends. Our expertise in brand building, marketing, distribution and retailing has enabled us to establish premiere sporting names like Reebok, Puma and Columbia in Hong Kong and the Chinese mainland in the early days. Swire Resources has gone from strength to strength over the years, expanding our portfolio to include casual footwear, outdoor and contemporary lifestyle, representing a range of renowned international brands in the region.

Sports : Arena, Speedo
Outdoor : Columbia, Teva
Lifestyle : Cath Kidston, Chevignon, Crocs, Jockey, Repetto, Rockport, UGG, Havaianas

Apart from being a leader in Brand Representation, Swire Resources is also a leading sports retailer in Hong Kong and Macau. Our four multi-brand chains, namely Marathon Sports, GigaSports, Catalog and Go Wild, are positioned uniquely to serve a wide spectrum of sporting needs ranging from hardcore performance, outdoor activities, casual athleisure to fashion sports. The brands we represent benefit from this strong inter-group synergy.

We operate over 160 retail outlets in Hong Kong, Macau and the Chinese mainland, consisting of brand concept stores for brands we present, multi-brand sports stores under the four banners, as well as franchise stores of leading sports brands such as Nike, Adidas and New Balance.

We also lead the market in the design and delivery of innovative store experiences. Our 1,400 employees are professional and dynamic, helping us to accelerate the new retail transformation of omni-channel.

Swire Resources, being a trusted partner to brand owners and suppliers, continues to grow and expand into new categories. We are committed to connecting our partners to their customers in this part of the world. We regard the success of our brands as our success. Our proven track record is a testament to our capabilities and commitment to our partners and consumers.

Our Vision

We are the most admirable, best operated, and most profitable industry leader specializing in marketing and retailing of athleisure and contemporary lifestyle consumer goods in Greater China.

We are recognized as a preferred employer known for having a capable and satisfied staff team.

We are a recognized contributor to the well-being of society.

We are a value-added integral part of the Swire Group.