About Swire Resources

The Leader in Brand Management, Retail & Distribution Company

Swire Resources is a leading brand management, retail and distribution company of Sports, Outdoor and Active Lifestyle shoes, apparel and accessories in the HKSAR, Macau SAR and Chinese Mainland. Swire Resources is a wholly owned subsidiary under the Trading & Industrial Division of Swire Pacific Limited.

Founded in 1990, we have evolved dynamically to meet changing consumer preferences and market trends. Our expertise in brand building, marketing, distribution and retailing has enabled us to establish premiere sporting names like Reebok, Puma and Columbia in Hong Kong and the Chinese mainland in the early days. Swire Resources has gone from strength to strength over the years, expanding our business portfolio representing a range of renowned international brands in the region, including Arena, Cath Kidston, Chevignon, Columbia, Crocs, Havaianas, Jockey, Repetto, Rockport, Speedo, Teva and UGG.

Apart from being a leader in International Brand Representation, Swire Resources is also the leading sports retailer in Hong Kong and Macau. Our four multi-brand chains, namely Marathon Sports, GigaSports, Catalog and Go Wild, are positioned uniquely to serve a wide spectrum of sporting needs ranging from hardcore sports performance, outdoor activities, casual athleisure to fashion sports. We also act as the key retail operating partner of major sports brands including Nike, Adidas, New Balance, Ascis and Converse. Strong intergroup synergy is created for our distributor brands with our extensive retailing network.


An Omni-channel Leader

Our commitment to innovation and customer satisfaction drives our efforts to continuously enhance our omni-channel strategy. We believe that seamless omni-channel experience only comes from a highly integrated operation between our 160+ physical outlets and 12 e-commerce websites, making shopping pleasant and effortless for our customers.

We lead the market in the design and delivery of innovative store experiences. Our 1,400 employees are professional, dynamic and passionate.

A Trusted Partner

Being a trusted partner to brand owners and suppliers, Swire Resources continues to grow and expand into new categories. We are committed to connecting our partners to their customers in this part of the world. We regard the success of our brands as our success. Our proven track record is a testament to our capabilities and commitment to our partners and consumers.