REBECCA MINKOFF LAUNCHES HER FIRST CONCEPT STORE ON HONG KONG ISLAND
Rebecca Minkoff — an industry leader in accessible luxury handbags, accessories, footwear and apparel — is proud to announce the brand’s first concept store on Hong Kong Island, located at the popular Pacific Place mall in Admiralty, offering the latest must-haves from her Summer 2016 collection. Her first store in this city was opened a year ago, at Ocean Terminal in Tsim Sha Tsui.
“I’m excited to open our second retail destination in Hong Kong, after a very successful launch last year,” said Rebecca Minkoff, Creative Director, famed for her iconic “Morning After Bag” and edgy “downtown romantic” style. “And, we are thrilled to finally present our Athleisure collection to our loyal Hong Kong fans.”
Sized larger than the Ocean Terminal store, the new Pacific Place store merges the warmth of the designer’s Southern Californian youth with the modern, minimalist, architectural atmosphere of her New York City life. Bleached oak wood and light interiors reflect the soft elements of Minkoff’s “SoCal” roots; while concrete, glass and metal accents pay a nod to the aesthetics of downtown Manhattan.
The store’s palette of soft beiges and clean whites create a neutral canvas so that the colorful hues of Minkoff’s collections can shine through each season. An eye-catching “pyramid wall” is a modern rendering of the brand’s signature studding — an iconic symbol of its edgy yet romantic persona.
REBECCA MINKOFF SUMMER 2016 ATHLEISURE COLLECTION
Rebecca is also proud to officially launch her latest Athleisure collection in Hong Kong, Inspired by her own team who voiced their desire for a “just worked out” weekend look — even if they hadn’t — the new collection is a functional and performance-minded assembly of ready-to-wear and accessories that’s perfect for the gym, yet sophisticated enough to be worn for more leisurely pursuits. The range includes jackets, vests, tops, leggings, dress and bags with fashionable touches such as leather trims.