The Kooples First Hong Kong Flagship Grand Opening
The Kooples, a popular accessible-luxury fashion brand from Paris for men and women, has opened its flagship store at the iconic Pacific Place shopping mall in November. Founded by brothers Alexandre, Laurent and Raphaël Elicha in 2008, The Kooples (French slang for “couples”) is an international brand with more than 400 stores in 36 countries. Perfecting elegant French street-chic styling by combining precision cuts, attention to details and precious fabrics — and famed for its unique concept of a gender-fluid aesthetic so guys and gals can borrow each other’s style — the brand is inspired by love, couples, rock’n’roll spirit and tailoring know-how. Recently, Swire Resources has been appointed as the exclusive China/Hong Kong/Macau distributor of The Kooples. As regional distributor, Swire Resources is regarded as instrumental to The Kooples’ global expansion strategy, particularly in gaining a foothold in the greater China market.