Brands 17/02/23



The year 2023 marks the 50th anniversary of the arena brand. arena has been able to celebrate its 50th anniversary thanks to all of those who have supported us up to now.

The 1970s was not only a pivotal time in history but also a momentous era for competitive swimming. American Mark Spitz stunned the world by winning a historic 7 gold medals at the available 1972 Munich Summer Olympics and inspired German sports visionary Horst Dassler, who happened to be standing on the pool deck, to create a swimwear company dedicated to aquatic sports. And so, 50 years ago in 1973, arena was born in France.

From 1980s to 1990s: arena strove for innovation to enhance swimmers’ experience and performance. The advanced design ‘Super Flyback’ was launched in 1980s, the world’s first competition swimsuit designed with thin straps to create larger shoulder openings and an exposed back in order to give athletes complete upper body range of motion proved so popular. It’s still featured in arena collections to this day. The STRUSH series was also created in 1990s. By attaching a special silicone sheet to the surface of the fabric, the swimwear regulated the flow of water, reduced vibration and dragged at the edges of the garment caused by turbulence.

From 2000s to 2010s: the swimwear named “aile-bleue / Blue Wings” was created in 2004 with the focus on reducing water resistance and enhancing water performance. It was worn by many athletes, including members of the Japanese national team. The latest model of arena’s top racing swimwear, “ULTIMATE AQUAFORCE X”, was being announced in 2019. ARENA BISHAMON and ARENA DIAMONDS collections also featured a common global design. In 2023, 50th anniversary limited edition colors will be available soon!

For the spring/summer season of 2023, we will be introducing a lineup focusing on the brand’s original logo from 1973, the authentic tricolor, and the blue-gold color, a cross between the celebratory gold and the arena’s classic blue. The highlights include Toughsuit series, it features durable and long-lasting snug fit, suitable for frequent training in the pool.

Join us in celebrating arena 50th anniversary!


Flagship Store
UG10, Prudential Centre, Jordan

Swim Counter
4/F, Sogo, Causeway Bay
AQUA+, Level 2 Ocean Terminal, Tsim Sha Tsui

GigaSports Counter
Level 1, Pacific Place 2, Queensway
G/F., City Plaza II, Quarry Bay
Level 8, MegaBox, Kowloon Bay
L1, Festival Walk, Kowloon Tong
1/F, Metro City Plaza II, Tseung Kwan O
Level 2, YOHO MALL II, Yuen Long