Columbia X Jeep Car Camping Fun
This Easter holiday, Columbia’s ‘Camp Tribe Family’ presented the first Car Camping Event in the annual Easter Fun Fair at Discovery Bay. Worked in collaboration with Jeep, the Car Camping Event integrated technology and fun, showcasing fashionable yet functional outdoor gears from the Japanese and Korean product lines of Columbia, together with the uniquely decorated adventure vehicle from Jeep and stylish camping gadgets. Kids dressed up as smart Little Campers in a variety of Columbia hiking gears, and competed in the ‘Columbia Little Camper Casting Call’ online photo contest by taking fabulous pictures! Parents and kids were also invited to the Omni Tech egg-hunt game, where they can experience the waterproof technology in Columbia’s jackets. All families enjoyed the fantastic ‘car-camping’ experience!