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Columbia presents the Wild Café and Wild Pop Up Store

Columbia introduced a one-of-a kind Wild Café and Wild Pop Up Store featuring an exclusive collection from the Columbia Japan/Korea lines from December 2014 – January 2015.

To draw in young travellers, Columbia partnered with a local trend icon in setting up a pop-up store and adventure travel-themed Wild Café at Causeway Bay this winter. The showcase featured fashionable and functional outdoor gear from the Columbia Japan/ Korea line and received great feedback from local consumers.

Heightening the excitement, the Wild Cafe also played host to a ‘Columbia Travel Corner’ which offered a wide selection of adventure travel guide books and an interactive digital kiosk on which customers could download travel tips and weather information for free.

Customers received personalised equipment recommendations from the new range, made use of the interactive tools to plan their next adventures with friends, and fully immersed themselves in this unique travel-inspired one-stop shopping experience.