Chevignon Embarks on the Wonderful Journey of Life with Genevieve Gauckler
Chevignon, the leading French denim brand, gave its customers an extraordinary bon voyage for Spring/Summer 2014 by joining hands with renowned French artist, Genevieve Gauckler.
The delightful collaboration of fashion and art brought together the different moods, feelings, surprises, discoveries, shapes and patterns that inspired Gauckler during journeys. These are expressed via unique characters that are at once innocent, passionate, energetic, optimistic, flexible and curious about life. Chevignon artistically merged these characters with T-shirts, shirts and tote bags to redefine the meaning of life and of travel: enjoying every moment and seeing things from different angles to discover something new.
The trendy totes from the Chevignon X Genevieve Gauckler Collection illustrate the fun of shopping around the world, while the T-shirts and shirts remind wearers of the thrill and spontaneity of travel. To take the adventure a little further, every item from the collection was presented in special collectible packaging with playful details.