【Speedo Brand Ambassadors – Cindy Cheung and Sasha Li: The Path to Success for Rising Stars in Swimming】
【Speedo Brand Ambassadors – Cindy Cheung and Sasha Li: The Path to Success for Rising Stars in Swimming】

Participating in the Olympics is a dream for many athletes, and Cindy Cheung achieved this goal at just 17 years old. In February this year, she broke her own Hong Kong Record in the women’s 200-meter backstroke at the Hong Kong Age Group Short Course Swimming Championships, improving by 0.11 seconds. With her relentless efforts, she is poised to surpass her limits and reach greater heights.
Meanwhile, 16-year-old rising swimming star Sasha Li, nicknamed the “Little Flying Fish”, began representing Hong Kong at the age of 13. Last year, she competed in the World Aquatics Championships. She is also the Hong Kong Record holder for the mixed 4×50-meter freestyle relay, showcasing her extraordinary potential as a future star of Hong Kong swimming.
Speedo has always been dedicated to providing the best equipment and technology for all swimming enthusiasts. This year, the brand is delighted to welcome these two rising stars as ambassadors, sharing their swimming journeys to inspire more young people to chase their dreams.
Cindy Cheung: Perseverance and Focus in Backstroke
After learning all four swimming strokes, Cindy discovered her talent for backstroke and chose it as her main stroke. She humorously shared, “I feel more comfortable swimming on my back.”
Balancing training and academics is not easy, but she emphasized the importance of time management and choosing subjects she enjoys. Pursuing her interests keeps her from feeling burnt out.
When discussing her future, she expressed her determination to “Keep going,” a motto that not only encourages herself but also reflects her aspirations for the 2028 Los Angeles Olympics.
Sasha Li: The Speed and Self-Discovery of Freestyle
“I love the sense of speed that freestyle gives me. That exhilarating feeling of breaking boundaries fascinates me,” Sasha said. For her, swimming is more than just competition or results; it’s a journey of self-exploration. “Swimming helps me discover myself, find my life goals, and realize my value.”
As a middle-distance freestyle swimmer, Sasha places great importance on training the small details. “The start, turn, and touch is crucial in races. No matter how fast you swim, a lack of precision in these aspects can affect your overall performance.” The saying “One minute on stage, ten years of practice offstage” perfectly describes Sasha’s consistent success in competitions, which stems not only from her talent but also from her hard work.
This year, her goal is to perform well in the World Aquatics Junior Swimming Championships, enjoying the competition while challenging her personal limits. Looking ahead, she hopes to compete on the Olympic stage, with her eyes set on the 2028 Los Angeles Olympics, where she aims to showcase her hard work and achievements to the world.
Cindy and Sasha embody the spirit of rising stars in the swimming world, inspiring dreamers everywhere. While talent is important, their stories demonstrate that perseverance and unwavering dedication to one’s dreams are even more crucial. Speedo will continue to support them, witnessing their growth as they reach greater heights. The brand also encourages more young people to bravely chase their dreams and create their own brilliant stories in the swimming lanes!